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IBIQ Solutions

Psychology of Colors

What is Color Psychology?

Color Psychology is a theory of how each color affects a person’s mood, cognitive functions, creativity, and productivity. When a person is surrounded by calming hues such as blue or green, they feel relaxed. Whereas, if a person is surrounded by loud vibrant tones such as red, maroon, or orange, they feel energetic and passionate. Similarly, neutral colors such as white or gray make them feel serene.

Color Psychology is based on the scientific effect of different hues of each color of the spectrum, on the human brain. Although the effects of the colors may seem similar, studies show that each individual responds differently to standard color schemes.

Psychology of Colors for Interior Design

Interior design is an art that combines a person’s personality with their preferences, to create a significant representation of their inner self. It is a blank canvas on which we fill the colors and add the nuances of woodwork, ceramics, and glass. We bring them all together to create a natural and logical flow in residential and commercial properties. Although interior design is largely focused on creativity, we also need to look at the implications of the color schemes we use. Since the client and their friends, family, and colleagues will spend hours in the rooms we design, we need to take the psychology of colors into account for their benefit.

How Does Color Psychology Affect Interior Design?

Color schemes are an important factor in Interior design. The color of the walls, furniture, natural elements, decorative pieces, lights, and fixtures all play an important role in the psyche of the inhabitant. They spent hours surrounded by the combination of colors you choose. Therefore, it is always good to choose color schemes based on the client’s personality and desires. It makes them feel comfortable and relaxed in their home and increases productivity at the workplace.

Based on the results of multiple studies on the Psychology of Colors, each person reacts differently to each color. For instance, some people find the color black to be depressing and demotivating. However, several others find the color black to represent order and functionality. Some people find the color red to be threatening while others find it inspiring.

Therefore, it is best to ask your clients what kind of color schemes they find most appealing. Even if they can’t choose the colors, you will get an adequate idea about what they like and what they don’t. Let us discuss the effects of the popular colors in detail so you can make an informed decision while implementing your design ideas.

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